Robert “Bob” Brooks, CEO of the Hooters restaurant chain, has passed away at age 69. I enjoy hot wings and a cold schooner as much as anyone, but I admire Hooters equally as much for being a great sponsor of NASCAR; they were the marquee sponsor on the championship NASCAR Winston Cup Ford piloted by the late Alan Kulwicki. Bob’s son died in the same plane crash that claimed Alan back on April 1, 1993. Alan Kulwicki was the last of a NASCAR breed, grass roots you may say, owning and driving his own car. Hooter’s sponsorship of that car certainly brought their brand into my awareness (and yes, I’m as NASCAR brand-loyal as they come).
Hooters currently is the major sponsor of the USAR Pro Cup, which is 21st century grass roots racing. The Pro Cup runs in smaller tracks around the South and Midwest, where racing actually happens on Saturday nights. So, Hooters is still involved in racing’s grass roots.
For all Bob has done to promote motor sports, I salute him. He will be sorely missed.
-k-
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