Google, the monolith, the 21st century Microsoft, plans to plant ads in XM radio non-music broadcasts, according to this.
More:
MOUNTAIN VIEW, Calif., and NEW YORK, NY, August 2, 2006 – Google, Inc., (NASDAQ: GOOG) today announced that it has reached an agreement with XM Satellite Radio, the nation’s leading satellite radio service with more than seven million subscribers, (NASDAQ: XMSR) to introduce and make available commercial advertising inventory on XM’s non-music channels to Google’s extensive advertising base through its dMarc media network (www.dmarc.net). As part of the deal, Google advertisers will now have a simple, automated way to reach XM’s millions of subscribers nationwide and XM will have access to Google’s large and small advertisers to offer relevant, targeted messages to their subscribers. After months of trials, the new platform is now in full production giving Google advertisers distribution through XM Satellite Radio.
Any doubts about Google being less about technology, and more about serving ads? First ads I hear on Willie’s Place, I’m outta’ there. How does my subscription fee benefit me? When it comes to Gooooogle mania, evidently not much.
-k-
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