Whatever Moves the Product

It’s no secret that Michael Waltrip has had an abysmal season on the Nextel Cup circuit. I have mulled over how his sponsors must feel about his performance. And, today. during ESPN’s coverage of the Pennsylvania 500, a NAPA ad that went something like this:
Scene: Michael Waltrip Racing, Cornelius NC.
Michael is on camera, and acknowledges that his season has been sub par. He then reads and answers mail from fans; the answers follow:

  • Yes, I’ve checked; the parking brake is not on.
  • No, I’m not saving tires during qualifying.
  • My head is still on my shoulders, but thanks for your concern.

Lemons, lemonade, anyone?

-k-

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One thought on “Whatever Moves the Product

  1. I saw a slightly different version of that ad last week and almost died laughing. The last letter questioning MW’s abilities was from one “N. A. Pa.” Good stuff.

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