Holy Moley, there is lots of airtime devoted to pre-Super Bowl conversation, analysis, and hype: my digital teevee guide reveals the following; all times Eastern, use the TiVO to catch overlapping events, if you’re so inclined:
ESPN 11AM - 2PM Sunday NFL Countdown, with Chris Berman and the usual cast. CBS 12PM - 1PM Road to the Super Bowl CBS 1PM - 2PM Phil Simms All-Iron Team CBS 2PM - 6PM Super Bowl Today CBS 6PM - 6:25PM Kickoff Show CBS 6:25PM - 10PM Super Bowl XLI
One may only surmise that the ad rates increase as one traverses the list from top to bottom. And note the 9.5 hours of pre-game stuff for a 3.5 hour game.1
Oh, and don’t forget NFL Prime Time on ESPN after the game. And I’d also guess that QVC will have Championship paraphernalia for sale right after the game as well. No event is complete, no championship officially sealed without its own hat and t-shirt.2
Have Fun!
-k-
1 - I’m not complaining, mind you; I once watched 4.5 hours of NASCAR pre-race hype, before a 3 hour race at Homestead Miami. So this is not pot, kettle, black.
2 - NASCAR folks love them some hats and tees. So no gripes here, either.
![[Valid Atom 1.0]](http://www.quietvoice.org/wp-images/valid-atom.png "Validate my Atom 1.0 feed")